Sports Business Daily: Fanatics Signs Unprecedented 17-Year Deal To Run MLB's Online Licensed-Product Business

MLB has signed a massive deal with Fanatics under which the sports retail specialist will run all facets of the league's licensed-product e-commerce business through the '33 season. The unprecedented 17-year-deal, which starts next season, expands and extends an existing relationship under which Fanatics has been doing order fulfillment for the e-stores on MLB.com and its team sites. Sources said that there are targets and renewal options along the way to the maximum 17-year-terms…