Global in-venue & Event

Fanatics Commerce’s in-venue and special events business connects the digital and physical worlds for fans and partners to creates a seamless, mirrored retail experience across online and offline channels. 

With more than 60 physical store locations worldwide, ranging from in venue at stadiums and arenas to flagship locations, Fanatics offers dynamic solutions to partners looking to seamlessly blend the online and offline shopping experience for their passionate fanbases. Utilizing an industry-leading backend e-commerce fulfillment framework, Fanatics’ agile supply chain can easily shift inventory between online and physical stores ensuring the right products are always readily in-stock. Unique enhancements to elevate the experience on gameday and beyond include buy online, pick up in store, click-and-pick kiosks and mobile in-seat delivery.

Golden State Warrior themed store interior
PSG Lids Store in LA
Aston Villa Stadium Store
Atlanta Falcons team store exterior
FA shop at Wembley Stadium
A Fanatics Experience on window of New Jesey Devils store
Mannequins dressed in Everton FC kit
NBA Store in NYC
Japan MLB series pop up retail
NFL London Retail Tent
Canterbury Rugby Jerseys on wall
Pittsburgh Pirates clubhouse store interior
NBA Store 11.2018_08.jpg
Clemson Team store interior
Kentucky Derby Event Retail
Euro 2020 pop up retail trailer
Merchandise at a Lids store

A Fanatics Experience

In-venue: Fanatics provides a blended, end-to-end e-commerce and brick-and-mortar solution for more than 60 professional and collegiate programs, ranging from prominent stadium team stores and satellite locations, to university bookstores and stadium trailers. Capabilities include overall on-site management and staffing, traffic and venue logistics, full-scale merchandise analysis and buying expertise.

Flagship and Special Stores: Fanatics is the majority owner of Lids, a leader in sports retail, and has tapped the company to operate the flagship stores for both NBA and NHL located in Midtown, New York City. The locations feature the widest assortment of league wide team and player merchandise for all members of the family from hundreds of licensed league vendors, including limited edition product drops, Hot Market and championship items, and custom jersey creation stations. Lids also operates NBA Stores in London, Paris and Australia, which are part of Fanatics' global partnership with the league, as well as a Paris Saint-Germain store in New York City.

Event Solutions: Fanatics’ expertise also includes on-site operations at over 400 events including some of the sports worlds’ biggest games and events, including the MLB All-Star Game, Kentucky Derby, all WWE global events, NFL London Games, NHL All-Star Game and Winter Classic and NBA and MLB international special events.