As Chief Marketing Officer of Fanatics Betting & Gaming, Selena leads brand development, leveraging an integrated marketing approach to drive creativity and growth through oversight of Brand Management, Media, Content, Creative, and Communications.

Most recently, Selena was Senior Vice President, Brand & Client Engagement at Gucci Americas, where she was responsible for Gucci’s brand strategy and full funnel execution in North America and Latin America across Marketing, Communications, and Private Client. 

Selena was previously Chief Marketing Officer at Away, a digitally native lifestyle brand transforming the travel experience. Prior to Away, Selena worked at Anheuser-Busch and Diageo, having begun her career on Wall Street before pursuing her passion for brands and marketing. 

Selena received a B.A. from Princeton University and an MBA from Harvard Business School. She lives and works in Manhattan.