Oregon State Partners with Largest Sports Retailer Fanatics to Power Online Store
June 16, 2015 – Jacksonville, Fla. – Oregon State announced today that Fanatics, the largest retailer of officially licensed sports merchandise, will operate the school’s official online store at shop.osubeavers.com and deliver an enhanced shopping experience to Beaver fans. Fanatics, which powers the e-commerce businesses for all professional leagues, media sites and hundreds of collegiate and professional sports teams, will expand the merchandise selection of Oregon State gear to over 1,200 products.
“We’re excited to offer this enhanced shopping experience to our great fans and new audiences,” said Oregon State’s Deputy Director of Athletics Mark Massari. “This partnership with Fanatics will provide Beaver fans with a dynamic selection of orange and black as we continue to better serve Beaver Nation.”
The new online store will incorporate new products, including a wide assortment of women and kids merchandise, smooth navigation, an easy checkout process and flat-rate shipping. Fanatics will offer OSU fans world-class customer service and faster delivery of their favorite gear.
“We are thrilled to be able to add Oregon State to our tremendous family of college partners,” said Brian Swallow, SVP Strategy and Business Development at Fanatics. “Beaver fans will be able to experience a whole new shopping experience thanks to our unparalleled distribution capabilities, advanced technology platform and unmatched merchandise assortment.”