Businesses
When Fanatics was established in 2011, the company was singularly focused on one core business – Fanatics Commerce, our leading designing and manufacturing business. Over the past several years, as we work toward achieving our mission of becoming the leading global digital sports platform and deliver increased value to our fans and partners, we have continued to expand our offerings. In 2021, we established Fanatics Collectibles and Fanatics Betting and Gaming, and in 2023, we stood up Fanatics Collect and Fanatics Events. See below for more information on each.
Fanatics
Commerce
A leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.
Fanatics Collectibles
A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.
Fanatics
Betting & Gaming
An online and retail sports betting and online casino real-money wagering platform.
Fanatics collect
Fanatics Collect is a dynamic marketplace that connects buyers and sellers of trading cards and memorabilia, allowing collectors to browse and instantly purchase from an extensive range of hundreds of thousands of sought-after collectibles..
Fanatics events
Through a new strategic partnership with IMG, Fanatics is building the largest and most exciting network of sports and collector fan events around the world.