WWD: Lululemon to Create Fan Apparel for the National Hockey League

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter

When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association. But Lululemon is out to change that by partnering with Fanatics on a new line of apparel targeted to the hockey fan.

The collection, which will launch on Oct. 29, will include some of the brand’s most popular men’s and women’s products including the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee and Everywhere Belt Bag embellished with team logos. For the 2024-25 season, 11 teams will be offered, including the Chicago Blackhawks and New York Rangers, and all 32 teams will be offered the following season…

Seth Schlechter
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