WWD: HSN Teams with Fanatics to Offer Licensed Sports Products
Fanatics continues to expand its reach, tapping HSN as its newest partner.
The digital sports platform and licensed sports merchandise company is collaborating with the shopping network to provide fans with a wide-ranging assortment of products from several major sports leagues. The deal provides HSN with its largest collection of team merchandise to date.
The collaboration began with Major League Baseball and National Football League product will be coming soon. Throughout 2024, additional product will be added from the National Hockey League, National Basketball Association, select colleges and universities, NASCAR, Major League Soccer and Union of European Football Associations. Hot market and championship merchandise will also be offered in the future…