SPORTICO: Georgia Fans Already Breaking Records for College Football Title Apparel

The University of Georgia’s first football national title since 1980 has sent Bulldogs fans into a buying frenzy.

Sales of Georgia championship gear at Fanatics has eclipsed any other college football title in company history. In less than 24 hours, Fanatics sold more Georgia title merchandise than it did in the 30 days after Alabama won last year. That Alabama team was the company’s previous top-selling college football champion.

Sales immediately following titles generally depend on the size of a fan base, the excitement of the season and how long it’s been since the last title—the Chicago Cubs’ drought-snapping World Series win in 2016 is considered the perfect storm—and this year’s Bulldogs have all three. Since winning the national title in 1980, the Bulldogs have won five SEC championships and played in more than a dozen New Year’s bowls without winning it all. After the 2017 season, Georgia made it all the way to the championship game only to finish as runner-up to Alabama…