PHILADELPHIA INQUIRER: Phillies set a record for selling most championship series merch in 24 hours
The Phillies’ National League championship provoked a record rush of next-day team-gear sales, as fans swarmed MLBShop.com and other online portals to snap up locker-room shirts, World Series patch hats and other swag.
The Phillies set a 24-hour sales record for a league-championship series winner, breaking the previous record that had stood since the Chicago Cubs won the National League in 2016 and unleashed pent-up demand from that World Series-deprived city, according to the MLB and Fanatics, the team-sports gear sales and manufacturing firm controlled by Main Line billionaire Michael Rubin.
“Philadelphia has some of the most passionate fans in all of sports, and their response to the National League Championship Series clinch on Sunday following this improbable playoff run has been remarkable,” with “record-breaking sales” to mark their first World Series trip in 13 years, said Jack Boyle, a senior Fanatics executive…