GOLF DIGEST: Justin Thomas becomes first athlete to sign with Fanatics Sportsbook
This is an enormous week for Justin Thomas—returning to his home state of Kentucky for the PGA Championship, a major he has won twice before. This week turned into a special one for him for another reason with a big-time deal being announced on Tuesday.
Fanatics Sportsbook has signed Thomas as their first athlete partnership ahead of the PGA at Valhalla. The timing for Fanatics is perfect not just because of Thomas’ ties to Kentucky but also with the upstart betting operator debuting some betting enhancements to its product this week. Fanatics Sportsbook is an official betting operator of the PGA Tour.
“I am excited to be the first official partner of the Fanatics Sportsbook,” said Justin Thomas. “Whether it's football, basketball or golf, I'm a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”