GAMING AMERICA: Fanatics Sportsbook teams up with Jalen Rose for March Madness ad campaign

Fanatics Sportsbook as partnered with basketball legend Jalen Rose on an “Embrace the Chaos” ad campaign for March Madness.

Part of the partnership also includes a $5m FanCash Drop. Players who place a $20 parlay on college basketball through Fanatics will win a share of the $5m FanCash.

The company said in a statement, “Whether the parlay hits or misses, everyone is a winner, earning FanCash rewards that can be used throughout the Fanatics ecosystem to acquire team merchandise, collectibles, bonus bets, and more.”

Fanatics Sportsbook said it will also give customers an opportunity to join Rose in Texas during the national title game. Players can enter the sweepstakes and become eligible by sending their parlay slips on social media to Fanatics Sportsbook, the company added.