FAST COMPANY: Fanatics Hires a Former Snap and Google Exec to Head its New Live-Shopping Division
Fanatics founder Michael Rubin has built his $31 billion sports retail giant by looking at potential opportunities through the lens of three questions: Is it good for fans? Is it good for Fanatics partners? Is it a big enough business opportunity?
This is what sparked Fanatics blockbuster move into sports trading cards and collectibles in 2021, with the launch of its Fanatics Collectibles division, acquiring the trading cards rights for Major League Baseball, MLB Players Association, the National Football League Players Association and the National Basketball Association, the buying up Topps, the most recognizable brand in cards…