YAHOO SPORTS: Dallas Cowboys, Fanatics ink 10-year deal to run online store

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter
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The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics.

Under the deal, the e-commerce giant will operate the online and mobile fan shop for the Cowboys. It will also have co-branded opportunities across the team’s media channels, around its stadium and throughout its sprawling complex in nearby Frisco.

It’s a break from recent practice for the franchise, nicknamed “America’s Team,” which has long operated its own e-commerce platform. The team’s licensing revenue is more than double the next closest NFL club…

Seth Schlechter
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