CLLCT: Fanatics adds ‘crown jewel’ with exclusive deal for Premier League cards
After years with card manufacturer Panini America, the Premier League has agreed to an exclusive multi-year deal with Fanatics Collectibles to produce trading cards.
Announced Wednesday, the new deal will include all 20 Premier League clubs starting in June 2025. The agreement will also allow Topps and Fanatics to produce trading-card games and stickers.
The deal with Fanatics Collectibles ends what will have been a six-year run between Panini America and the Premier League. Panini America first acquired rights to the EPL in 2019 with an extension in 2021 bringing the deal into 2025…