BARRON’S: Fanatics and Sotheby’s Team up to Sell High-End Trading Cards

Fanatics is upping its game through a partnership with Sotheby’s to sell trading cards with values of US $100,000 or more, leveraging the international reach of the auction house to broaden its business.

The Jacksonville, Fla. - based maker and online retailer of licensed sportswear for several major sports leagues, also announced a new marketplace it’s calling Fanatics Collect that will offer fixed-price listings in addition to weekly and monthly auctions of trading cards at less lofty prices among other services that had been offered by its recently purchased auction arm, PWCC.

“What we see here is an opportunity to take the pinnacle moments, the best of the best… and position alongside the Sotheby’s to really create these must-see moments and exhibitions, says Nick Bell, CEO of Fanatics Live, a division focused on live content-based commerce…