AP: NHL and Fanatics unveil new jerseys for the 2024-25 season

Fanatics and the NHL on Wednesday unveiled new on-ice player jerseys for the 2024-25 season, which officials say have been tested and refined well before making their debut in games this fall.

It is the first time the company has designed and made in-game uniforms with its own branding for a major North American professional sports league. Fanatics, which was criticized for Major League Baseball uniform issues that MLB and the MLB Players Association later said Nike was responsible for and was fixing for next season, is using the same factory that has made hockey sweaters for decades.

“This is a huge moment for our company, our 22,000 employees, really to demonstrate what we can do when we have full control over the end-to-end process,” Fanatics Commerce CEO Andrew Low Ah Kee told The Associated Press. “We all take a lot of pride in the work that we do. Ultimately, it’s not about the words that come out. It’s about the actual product and we’re excited to have that on players and equally with fans because the proof is going to be in the actual product.”