SPORTS BUSINESS: Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter
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The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend.

Sales of Super Bowl championship merchandise across the Fanatics network of sites, which includes both NFLShop.com and the Chiefs’ online store, are up more than 70 per cent year-on-year compared to sales of New England Patriots’ championship merchandise in 2019…

Seth Schlechter
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