BLOOMBERG: Gold Helmets and Leprechauns: Notre Dame Teams Up With Fanatics

Fanatics Inc. has signed a 10-year licensing deal with the University of Notre Dame, making it the official gatekeeper for products bearing the school’s logo, its leprechaun mascot or its signature golden helmets.

Starting next year, Fanatics will become the school’s primary apparel, headwear and hard-goods partner, a step forward in its recent push into college sports. Fanatics will make a lot of those products itself and will sublicense others through the school’s existing partners, including jersey provider Under Armour Inc…