BLOOMBERG: Fanatics Deal With Miami Includes Company-Funded Data Analyst

The world’s largest seller of licensed sports gear is expanding deeper into college sports. Fanatics Inc. is entering a new 10-year partnership with the University of Miami that will make it the school’s primary licensing partner for apparel, hats and hard goods like phone cases and umbrellas. Fanatics will make some products itself, sublicense some, and work with Adidas AG, the Miami Hurricanes’ on-field provider, for others…