WWD: U.S. Women’s Soccer Team Win Lifts Sales, Nike Brand, Equality

Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story about women's empowerment. With a commanding fourth World Cup title, the Nike Inc.-sponsored U.S. women’s team is championing equality, gender equity and inclusion — causes that should all receive a boost from their win. Meanwhile, “Golden Boot” winner Megan Rapinoe, Alex Morgan, Rose Lavelle and goalie Ashlyn Harris could be the breakout stars for high-profile endorsement deals, observers said…