SAN FRANCISCO CHRONICLE: Buying, Returning Giants Gear to get Easier after Merchandising Deal

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis

The San Francisco Giants are hoping for a hit amid a tough retail climate by handing off all store operations to sports merchandising company Fanatics Inc.

In a 10-year partnership deal, Fanatics will now run all 10 Giants stores — nine in the Bay Area, including the one at Oracle Park, and one at the team’s spring training ballpark in Scottsdale, Ariz. Previously the Giants ran the stores…

Amy Ellis
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