FAST COMPANY: This Company Creates Sports Apparel at the Speed of Social Media–and Fans Love It

Pro sports teams can now create merchandise that responds to fan demand near instantaneously, thanks to online retailer Fanatics. The company offers a new low-bandwidth shopping site that works in stadiums with poor cell service, and a platform for predicting demand using myriad digital cues. As a result, NFL merch sales rose 50% last year and Fanatics won deals with major European soccer clubs and esports’ Overwatch League. Here’s how goals become gear…