SPORTS ILLUSTRATED: What's Behind the NFL's Ratings Increase in 2018?

In 2018, Roger Goodell was Mr. Irrelevant.

According to public Google Trends data, Goodell was rarely searched over the final eight months of the year, his longest unbroken stretch of relative internet anonymity (with monthly query frequency less than 5% of peak interest) since ‘08-09. Meanwhile, the NFL saw its first TV ratings increase since 2015 and its largest percentage jump this decade…