BUILT IN COLORADO: Inside the Secret Genius of Fanatics' e-Commerce Platform — and the Tech Team Driving it Forward

On the surface, Fanatics may appear to be a simple e-commerce site for sports apparel. But according to Senior Software Engineer Steve Manuel, it’s so much more than that — and that’s part of the company’s genius.

Behind the scenes, Fanatics merges technology, e-commerce sales, warehouse management, apparel production, order fulfillment and long-term partner rights into one fast-moving machine. Managing every step of the process internally enables the Fanatics team to innovate on their own terms and bring fans the products they love practically on demand…