WALL STREET JOURNAL: The Morning Download: Fanatics E-Commerce Platform Scales with Surging Fan Emotion

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Good morning, CIOs. Chicago Bears linebacker Khalil Mack has a star power that moves social media and markets in a viral way, as anyone who watched the Bears beat the Seattle Seahawks last night knows. During his Bears debut on Sept. 9, his star began to rise, in real time, as fans poured into online apparel retailer Fanatics Inc. CIO Journal’s Steven Norton talked to Fanatics Chief Technology and Product Officer Matt Madrigal about how that commerce platform works…

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FORTUNE: How Fanatics Scored on LeBron James (and Why It's Winning in Sports Retail)