LOS ANGELES TIMES: Lakers look to King James' golden marketing touch

Like a Lakers’ fast break, the purple-and-gold marketing frenzy surrounding LeBron James already has taken off.

Only hours after the Sunday afternoon revelation that James had signed a four-year, $154-million contract with the Lakers, fans were buying replicas of James’ new No. 23 jersey at a record pace…

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GQ: LeBron James’s L.A. Lakers Jersey Is Already a Best-Seller