SPORTS PRO: Aston Villa Sign Innovative Kit Deal with Fanatics and Luke 1977

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis

Second-tier English soccer side Aston Villa have announced a ‘ground-breaking’ technical sponsorship deal with global apparel and merchandise giant Fanatics and local premium menswear brand Luke 1977.

The three-way partnership will see Fanatics manufacture the Championship team’s kits for the 2018/19 season, with Luke 1977 set to play a key role in the design element of the uniforms, while the company’s logo will also be visible on the shirt…

Amy Ellis
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