AD WEEK: Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales

The brand increased its use of Dynamic Ads to reach a passionate fan base. It’s a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles)…

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ESPN: Rangers tops in gear sales with upstart Golden Knights No. 4

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ABC NEWS: Modell's, Fanatics brace for record sales of Eagles Super Bowl gear