BLOOMBERG: Two Billionaires Bet They Can Sell Sports Swag to the World

Company: Michael RubinCompany: AllCompany: Fanatics Commerce
Written By Amy Ellis

Fanatics Inc. has crushed the competition in the U.S. sports-merchandise industry by selling fans things they didn’t realize they needed, like a $40 New York Yankees money clip or a $50 Green Bay Packers bikini.

Now, armed with a $1 billion investment from SoftBank Group Corp.’s Masayoshi Son, fellow billionaire Michael Rubin aims to tackle a tougher challenge: sparking an American-style hunger for sports-team gear in fans from Bristol to Beijing…

Amy Ellis
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