SPORTS PRO: RFU converts Fanatics extension

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The Rugby Football Union (RFU) has signed an eight-year renewal with Fanatics, the global leader for licensed sports merchandise.

Under the terms of the omni-channel merchandise deal, Fanatics will continue to operate all official retail outlets at the home of English rugby union, Twickenham Stadium in London. It has also been granted the rights to design, manufacture and distribute official RFU products, as well as managing England Rugby’s official online store..

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