Retailers Win Gold at Rio 2016 Olympics
Retailers selling Rio2016 merchandise --- from flip-flops and sarongs to hoodies and caps -- are winning gold.
"Sales are incredible right now," says Jack Boyle, president of merchandising of Fanatics, Inc, an e-commerce site that sells branded merchandise for major-league American sports. Shoppers using their phones "has been a huge driver for us" both in traffic and purchasing, he says…