SBJ: Fanatics Signs Long-Term Extension With NFL

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis

Sports-licensing e-commerce specialist Fanatics has signed a long-term extension of its NFL rights deal, expanding its online rights and increasing the scope of licensed apparel it can manufacture and sell on NFLShop.com and across Fanatics’ own sites. That include 15 NFL team sites along with Fanatics.com and Fansedge.com. Fanatics has operated NFLShop.com since '06. The new deal, rubber-stamped by NFL owners today at their meeting in Boca Raton, gives Fanatics a clean sweep of recent long-term extensions with the big stick-and-ball leagues…

Amy Ellis
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