The Independent: Football merchandise- why we ain’t seen nothing yet

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis

Fan apparel retailer Kitbag is about to enter a new world.

The company, recently sold by Findel to US outfit Fanatics, has a partnership with Manchester United – by some measures the world’s biggest club in what is certainly the world’s biggest sport. It currently sells 934 products from the club, by my reckoning…

Amy Ellis
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