RECODE: The NBA Hires a Tech Company to Run New Flagship Store

A lot of retail chains talk about collaborating with tech companies to modernize their retail stores. The National Basketball Association is taking the next step and actually hiring a tech company to run their new Manhattan retail outpost altogether…

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ESPN: Matthew Dellavedova retail gear spurring rarely seen spike in demand

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RECODE: March Madness Spikes Mobile Shopping Numbers for Sports Apparel Site Fanatics