GRANTLAND: Picking Season

You there, with the cursor. I see you’ve just moved an officially licensed NFL jersey into your digital shopping cart. You’re doing this on the NFL’s website or on your favorite team’s website. Or — let me reboot my NSA software — maybe that’s an NHL jersey from Shop.NHL.com. Or a baseball jersey from Shop.MLB.com. Details (free shipping on orders over $50, etc.) may vary. But these New Economy wormholes all lead to the same company, Fanatics…