MONEY: Marketing Jeter’s Farewell Season, by the Numbers

No matter how widely Derek Jeter is beloved in the sports world, many have questioned the relentless marketing of this, his final season, including a few critics even in the New York City media. “It’s such bad taste,” former New York Jets quarterback and current sports radio personality Boomer Esiason said in early September, referring to the “cheese-ball move” of rolling out new products and endlessly merchandising Jeter’s farewell season. “It kind of goes against everything Derek Jeter has been.”