TIME: The Out-Of-Nowhere Hot-Selling Sports Jersey Phenomenon, A Recent Timeline

Everyone understands why the jerseys of all-time greats like Peyton Manning, LeBron James, and Derek Jeter top on the best-seller list. But in our age of the insta-hero, the masses can be driven to buy jerseys due to a player’s great story rather than one’s mere greatness…

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ESPN: Russell Wilson's Rangers jersey a hot seller