As Chief Growth Officer at Fanatics Betting & Gaming, Ted takes the helm of Fanatics Betting and Gaming's marketing initiatives, while also playing a pivotal role in app development for Fanatics Inc. His dynamic leadership will unify FBG's marketing units into a more cohesive structure, fostering synergy across FBG brands and other business units within Fanatics Inc. Ted's purview includes the oversight of brand management, new customer acquisition strategies, content creation, go-to-market campaigns, and media strategies, including Fanatics Betting and Gaming's strategic media partnership with NBC.

Ted's career spans various sectors, showcasing his versatility as a marketing executive, consultant, and investor. Prior to joining Fanatics, he served as the Managing Director of Sky Bet, where he propelled the company to become the UK's premier sportsbook by customer volume. His extensive tenure at Sky Sports included a stint as Brand Director, where he successfully managed the Sky Sports P&L, drove subscriber growth, and secured valuable rights acquisitions. Although Ted has made significant contributions to the gaming industry, he began his career at British Airways, where he masterminded the development of the company's loyalty program and oversaw operations at the British Airways Executive Club.

Ted's influence extends beyond corporate roles, as he has actively participated in consulting projects with globally recognized entities such as FIFA, BetFair and CVC Capital Partners.