Super Bowl Champion Quarterback Russell Wilson Joins Fanatics in Exclusive Memorabilia and Collectibles Partnership
Fanatics, a global leader for licensed sports merchandise and memorabilia, today announced an exclusive, multi-year partnership with NFL superstar and Super Bowl champion quarterback Russell Wilson. Under the new deal, Wilson will join Fanatics’ roster of elite current and former athletes housed under the company’s memorabilia and collectibles division, Fanatics Authentic.
The new collaborative partnership will see Fanatics create the widest assortment of high-quality, real-time memorabilia and collectibles for Wilson ever available to fans spanning both his professional and collegiate careers. This line will include footballs, helmets, jerseys and more, featuring various autographs and inscriptions options. Additionally, a select assortment of Wilson’s authentic game-used equipment be made available.
“Fanatics is at the top of the game for memorabilia and collectibles, and I can’t think of a better partner in this area,” said Wilson. “I know Fanatics will provide my fans with the best assortment of autographed collectibles, merchandise and game-used equipment.”
Wilson is preparing to begin his tenth NFL season this fall and is one of the league’s most accomplished players both on and off the field. An eight-time Pro Bowler, Wilson has led the league in both passer rating and touchdowns, and is also the winningest quarterback in Seattle Seahawks history, leading the franchise to a championship in Super Bowl XLVIII.
His commitment to serving local communities – highlighted by the creation of the Why Not You Foundation, a nonprofit dedicated to children’s health, education and fighting poverty - saw Wilson named the NFL’s Walter Payton Man of the Year in 2020. He was also one of the first athletes to join the All In Challenge, one of the largest digital fundraisers ever that was started by Fanatics executive chairman Michael Rubin and raised $60M to combat food insecurity at the height of the pandemic.
“Russell Wilson is one of the NFL’s most exciting players, but more importantly is one of the great ambassadors for the game and across the sports world overall,” said Fanatics executive vice president Victor Shaffer. “Throughout all stops in his football career Russell has developed great relationships with his fans, and we’re thrilled to begin this partnership and find new, innovative ways to bring them closer to him.”
Wilson joins Fanatics’ star-studded roster of past and present exclusive athletes, which includes Tom Brady, Trevor Lawrence, Joe Burrow, Peyton Manning, Jerry Rice, Charles Woodson, Zion Williamson, Shohei Ohtani, Pete Alonso and Sabrina Ionescu. In addition to creating a complete range of memorabilia and collectibles products, Wilson and Fanatics will also be collaborating on a variety of fan engagement events and experiences throughout the course of the partnership.