Jill Martin Collaborates with the NBA, WNBA and Fanatics to Raise Awareness for Testing After Personal Breast Cancer Battle

In honor of Breast Cancer Awareness Month, Jill Martin, Lifestyle contributor for NBC’S TODAY, New York Times bestselling author, entrepreneur and 12-time Emmy Award winner is using her influence in sports and fashion to raise awareness around early gene testing for breast cancer following her own battle with the disease. Martin is launching a first-of-its-kind collection of loungewear and outerwear products featuring the logos of the NBA and WNBA turned pink.

By integrating these logos into her best-selling new brand “By Jill Martin”, Martin is transforming her hero fashion pieces into a canvas for advocacy, encouraging conversations about early testing and preventive measures like those that saved her own life. To tip off the awareness campaign on October 1, the NBA and WNBA will support Martin and help turn the TODAY plaza pink, donating sherpas with the pink logo for all show attendees. All NBA and WNBA proceeds will be donated to the Basser Center for BRCA, the first center solely devoted to the research, treatment and prevention of BRCA-related cancers. 

The new collection features Martin’s best-selling silhouettes and fabrications. The line includes fan favorites like her sherpa loungers and hoodies as well as her 10 x 10 foot family blankets and famous oversized animal buddies. The products will be available for purchase on Jill Martin’s official website (jillmartin.com) as well as through Fanatics, select Lids Stores, select NBA team stores and Saks Fifth Avenue. Prices range from $89 to $200. 

“We are incredibly grateful to Jill for sharing her story to raise awareness of the importance of knowing your family history and how genetic testing can help save lives,” said Susan Domchek, MD, executive director of the Basser Center for BRCA. “This initiative will support our work dedicated to helping those affected by BRCA gene mutations through treatment, awareness, prevention, and research.” 

The new initiative is deeply personal for Martin. Despite regular mammograms and sonograms that had given her a clean bill of health, she was diagnosed with stage 2 breast cancer in July 2023 after genetic testing revealed that she had a BRCA2 gene mutation from her father’s side. She then underwent a double mastectomy and a grueling chemotherapy regimen. She used her recovery time to focus on helping others navigate their own health challenges as well as to develop the new loungewear collection as a means of reaching a broader audience to share her message. 

“This past year has been earth-shattering for me. The support I have gotten from the NBA and WNBA has been overwhelming”, Martin said. “I am so honored to be able to use my platform to raise awareness for testing so that other families do not have to go through what mine did.”

Innovative Packaging

In collaboration with Packaged, an innovator in AI-driven packaging experiences, Martin ensures that each purchase is more than just a product—it’s a memorable experience. Customers can expect beautifully designed packaging that goes beyond traditional expectations, featuring interactive elements that will make the unboxing experience unforgettable. Martin promises to customize and individualize each customer’s experience.  

Future Endeavors

Martin's vision extends beyond this collection. She remains focused on her recovery and helping others while continuing to expand her brand within sports organizations, colleges, entertainment and Greek life. Other upcoming collaborations include exclusive activations with University of Michigan, Penn State University, New York Knicks, Miami Heat, Cleveland Cavaliers & The New York Giants.