French Football Federation Signs New Long-Term Omnichannel Retail Partnership with Fanatics

Today, The French Football Federation (FFF) and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, have announced a long-term omnichannel retail partnership that will enhance the online and in-store shopping experience for fans of the France National Football Team.

The deal, which takes in all major international tournaments from the 2023 FIFA Women’s World Cup through to UEFA EURO 2028, means that Fanatics has become the exclusive operator globally for both the official FFF Online Store, and the official FFF high street retail store, located in Paris.

The new FFF Online Store which will launch this summer, will utilize Fanatics’ industry-leading Cloud Commerce Platform and with Fanatics operating the FFF retail store in central Paris, the integration of online and brick-and-mortar retail will create a mirrored shopping experience with the ability to seamlessly shift inventory and remain readily in stock with products wherever fans choose to shop. Through the new partnership, fans of Les Bleus will enjoy a significantly expanded range of merchandise at www.boutique.fff.fr and in the Paris retail store including officially licensed men’s and women’s player shirts, training gear, gifts and accessories.

Francois Vasseur, Head of Marketing and Business Development at the French Football Federation, said: "We are thrilled to partner with Fanatics, which is changing the game for fans of both international football and global sports. We pride ourselves on providing our fans the very best in innovative fan experiences and the opportunity to get merchandise wherever they are, and we are confident that partnering with Fanatics, which shares our values and brings both a global infrastructure and unparalleled expertise, empowers us to now take our offering to the next level.”

Fanatics has expanded its team based in Europe, with new offices in Paris and a distribution centre in Amsterdam. In partnering with the French Football Federation, consistently one of the world’s top-ranked football teams, Fanatics continues to grow its football portfolio which in-turn enables investment in scale resulting in bringing more international team merchandise to more fans worldwide. Within the European football landscape, Fanatics now partners with The FA (English FA), DFB (German FA), RBFA (Royal Belgian Football Association) and UEFA.

Matthew Primack, Senior Vice-President, International Business Affairs & Development at Fanatics, said: “For decades now, the France National Football team have been among the most successful national sides in world football, so it is a pleasure to be able to work with the FFF to serve their fans.

“We are excited to embark upon this partnership and look forward to working with the team at FFF to offer fans of French football best-in-class shopping experiences and a wide range of merchandise that will be easy for them to access, be that through the online store or on the high street.

“We have significant global capabilities, with manufacturing and distribution centres around the world and no matter where international football fans are, they will be able to buy the latest official FFF products and merchandise to show their support for their country.”

Fanatics partners with more than 900 of the most recognised and successful sporting organisations in the world, including Paris Saint-Germain, Manchester United, Chelsea, Atletico Madrid, A.C. Milan, ACF Fiorentina, Inter Milan, UEFA, NFL, NBA, Tour De France, England Rugby and Formula One.