As CEO of Fanatics Collect, a new business under the Fanatics umbrella that is focused on live content-based commerce, Nick is responsible for transforming the digital customer shopping experience, building commerce capabilities focused on content and personalities, and further expanding Fanatics’ portfolio of innovative technology products. 

Prior to Fanatics, Bell led the product teams responsible for the Google Search experience and before that, Google Images. Prior to Google, he served as VP, Global Head of Content and Partnerships for Snap, Inc. and SVP of Digital for News Corp.