SPORTS BUSINESS JOURNAL: B/R, Fanatics Live partner on content, digital shop

TNT Sports’ Bleacher Report is hosting a new sports card-breaking show and opening a digital shop in the Fanatics Live commerce platform as part of a new content partnership between the two. The Bleacher Report Shop has launched within the Fanatics Live app, while TNT Sports host Adam Lefkoe has begun hosting “B/R Breaks,” a weekly livestream, on the platform. Lefkoe hosts the livestream alongside a special guest each week; former NBAer Channing Frye will be featured on today’s show, while former MLBer Dexter Fowler will be featured next week. The show will include a special card giveaway that will be award to a Fanatics Live follower chosen at random.

TNT Sports is focusing more on live, interactive video experiences, said Raphael Poplock, SVP/Acquisitions, Business Development & Partnerships, TNT Sports. “We know they (Fanatics Live) are the best in the business when it comes to that lower-funnel transactional venture, and we think this is a really unique opportunity when you pair it with what we do best, with our massive scale, our talent and our top-of-funnel fan-engagement platform,” he said…