PEOPLE: Inside Michael Rubin’s Inspiring Weekend with NFL Rookies

With the start of a new NFL season approaching, Fanatics CEO Michael Rubin hosted the league's rookies for an inspiring weekend in Los Angeles.

On Friday, May 17, Rubin, 51, invited the NFL newcomers and their families to the Intercontinental Hotel as part of the NFLPA Rookie Premiere weekend, where he surprised them with an unveiling of their official jerseys.

The evening included speeches from Rubin, NFL Players Inc. president Matt Curtin and former players Michael Vick and Ryan Clark. It concluded with a special performance by Quavo in front of the rookies' jerseys.

"I just want them to enjoy the evening with their families," Rubin tells PEOPLE of the event. "Here they are getting their NFL official jersey for the first time and I want them to just feel the moment, realize what they've accomplished, how special it is, and then just go to work and go figure out how to win Super Bowls, each and every one of them."