iGAMING BUSINESS: Fanatics Matt King Brings New Thinking to US Sports Betting

For Fanatics Betting and Gaming chief executive Matt King, the challenge he is taking on isn’t building a market leader. He’s already done that during his tenure at FanDuel, which is currently sitting with a seemingly unassailable market share across the US. Revenue there grew from $200m to over $1bn on his watch. 

And his core goal isn’t to build an entity capable of taking on a behemoth he created. Instead the billion-dollar question is: how do you create something capable of providing a genuine alternative to consumers? 

In a market dominated by iTunes, he’s looking to build Spotify. 

What separates Fanatics Betting and Gaming from other would-be disruptors is its parent company. It’s so big that you probably own something Fanatics created without even knowing it.

Valued at $27bn after a $1.5bn funding round in 2022, Fanatics has grown exponentially in recent years. Revenue reportedly topped $6bn last year according to media reports..