FOX BUSINESS: Fanatics, Make-A-Wish Get Help from Tom Brady among other athletes to kick off groundbreaking partnership

When Orlando Ashford, the Chief People Officer of Fanatics, a leading global digital sports platform, got the call from CEO Michael Rubin to share his personal opportunity to grant a Make-A-Wish child their wish, he had a feeling where the call would lead. 

"There was a lull," Ashford told Fox Business Digital about his conversation with Rubin. "Then, ‘We should do more of those.’ And I was prepared for that. ‘We should call Make-A-Wish and we should do all the sports-related wishes because we should do those bigger and better and faster because of who we are and the relationships we have.’"

That is exactly what was happening on Tuesday, as this first-of-its-kinds partnership will have Fanatics become the wish-granting organization’s "Official Sports Partner." So, all sports-related wishes in the United States will be granted under the co-brand Fanatics Make-A-Wish…