THE HOLLYWOOD REPORTER: Fanatics’ Next Big Bet? A Comic-Con for Sports

Company: AllCompany: Fanatics Events
Written By Seth Schlechter

Fanatics, the sports-focused company led by CEO Michael Rubin, wants to create a Comic-Con for sports fans.

Fanatics is planning its first live flagship event, which it is calling Fanatics Fest, for Aug. 16-18, to be held at the Jacob Javits Center in New York City.

NFL legends Tom Brady and Peyton Manning, MLB legend Derek Jeter, and NBA superstar Kevin Durant are attached to participate, as is entrepreneur Gary Vaynerchuk, Eli Manning, WNBA star Sabrina Ionescu, and wrestling legend Hulk Hogan. The company’s events division, Fanatics Events, is producing the show…

Seth Schlechter
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