CANADIAN GAMING BUSINESS: Fanatics Sportsbook intends to make Canada part of international expansion
Fanatics Betting & Gaming has had an impactful 2024 in the U.S. sports betting market. Could Canada be its next port of call?
“We definitely want to be in Canada,” Chief Operating Officer Scot McClintic told Canadian Gaming Business in an interview this month. “Will we be in Canada? Yes. It’s all just a timing question.”
Timing has been key to Fanatics’ progress. McClintic moved into the role of COO in October; before that, he was the company’s chief product officer. He suggests the secrets of the brand’s success are the time and care it took to get its platform right before ramping up in the U.S. He and the product and tech teams painstakingly iterated to develop an offering that would resonate with sports fans, casual bettors and wagering enthusiasts alike…
