BIZ BASH: WrestleMania XL: Step Inside This Year’s New Fan Experience

Company: AllCompany: Fanatics Events
Written By Seth Schlechter

Earlier this month, WWE hosted WrestleMania XL, a multiday experience featuring the brand’s usual cast of flamboyant characters. 

ICYMI: Cody Rhodes defeated Roman Reigns to win the Undisputed WWE Universal Championship, and Dwayne “The Rock” Johnson made his highly anticipated in-ring return. The two-day main event took place April 6 and 7 at Lincoln Financial Field in Philadelphia. 

New this year, WWE enlisted Fanatics Events, the live and special event division of Fanatics, to create WWE World at WrestleMania, a five-day interactive fan experience that took place April 4-8 at the Pennsylvania Convention Center. Ticket prices ranged between $30 and $300…

Seth Schlechter
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