As CEO, Fanatics Events, Lance leads our strategic initiative to create a global network of live events that feature best-in-class experiences for all sports fans.  His team focuses on elevating the collector experience while introducing new fans to the myriad of offerings under the Fanatics umbrella and creating once in a lifetime experiences at the intersection of sports, collecting and popular culture. 

Prior to Fanatics Events, Lance served as president of ReedPop, the quirky pop culture focused offshoot of event giant Reed Exhibitions that he created. ReedPop was the largest producer of pop culture events in the world with a portfolio consisting of New York Comic Con, C2E2, Emerald City Comic Con, Complex Con, Star Wars Celebration, PAX and more.